ROSE DRIVES LAUNCH OF McLAREN GOLF WITH SERIES 1 & 3 IRONS
Major winner and Olympic gold medallist Justin Rose is one the ambassadors and investors in McLaren Golf. (Photo: McLaren Golf)
PRESS RELEASE
McLaren Golf announced its official launch alongside the introduction of its debut irons, the Series 1 and Series 3, with Major champion and Olympics gold medallist Justin Rose one of the key ambassadors.
McLaren Golf represents a natural evolution of the brand’s high-performance mindset - translating decades of engineering expertise from motorsports and automotive design into the game of golf.
Built by a dedicated team of golf industry specialists and world-class engineers who have been immersed in McLaren’s ways, the new venture is focused on delivering precision equipment for golfers who share McLaren’s obsession with detail.
Neil Howie, Chief Executive Officer, McLaren Golf, said: "We’ve been working toward this moment for some time, and there’s a real sense of anticipation in seeing it all come to life.
“Behind the scenes, we challenged every part of the process - from materials to construction - to uphold the exacting standards and constant pursuit of excellence that define McLaren. To now introduce these irons to the world and see them in the hands of golfers is incredibly exciting.”
Henrik Wilhelmsmeyer, Chief Commercial Officer, McLaren Automotive, said: “McLaren Golf translates the precision and performance mindset that defines our brand into a new, relevant context. It’s a strategic extension of McLaren - designed for those who value performance, craftsmanship, and purpose.
Both Series 1 and Series 3 irons will be priced at US $375/£360 per club and will initially be available in North America, Europe, and South Korea through select custom-fitting retailers from April 2026, and online in North America at mclarengolf.com
The brand’s initial roster of world-class athletes is a testament to the quality, performance and commitment of McLaren Golf. Rose leads the charge, joined by Michelle Wie West and Ian Poulter. They’re athletes who reflect McLaren Golf’s pursuit of excellence through precision, preparation and performance. All three are not just ambassadors for the brand, but investors, committed to the long-term success of McLaren Golf.
Rose, a Major champion, Olympic gold medallist and winner of 27 global titles, brings a career defined by discipline, consistency and attention to detail, which aligns ideally with the core pillars of McLaren. Rose has been integral to the establishment of McLaren Golf for close to two years now, testing prototypes, guiding club development and acting as an advisor to the board. He will play the Series 1 irons.
Another major champion, Wie West, is one of the most influential figures in modern golf. The US Women’s Open Champion has always broken barriers and pushed boundaries and continues to do so with McLaren Golf as both a player and investor. Wie West’s resilience, individuality and longevity are a perfect match for the brand. She will play the Series 1 irons.
Poulter, a former top five player in the world and Ryder Cup legend, has more than a dozen worldwide wins to his name. He’s known for his competitive edge and flair on the game’s biggest stages and adds a fearless presence and proven ability to deliver under pressure, as well as a deep-rooted passion for McLaren and motorsports. Poulter has been testing and preparing to put the Series 1 irons in play.
Nick Martin, Co-Chief Commercial Officer, McLaren Racing, said: “Miami provides the perfect stage for the launch of McLaren Golf, bringing the worlds of racing and elite golf together, at a defining moment for our brand. A powerful extension of who we are, McLaren Golf broadens our reach, deepens our relevance with fans, and reinforces our commitment to driving success at the highest level of global sport.”
The official launch of McLaren Golf took place on Wednesday, adjacent to the Miami Grand Prix and the PGA Tour’s Miami event, a symbolic coming together of McLaren’s worlds.